11 SEO strategies for an online store

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Having an online store is one thing, but ranking well organically in search engines like Google is a major project in itself. While ecommerce SEO strategies have parallels with traditional SEO, to be as effective as possible you should take a more targeted approach.  How to optimize the referencing (SEO) of your online store in 11 steps?·         Contents ·

1. Boost SEO with unique and engaging product descriptions ·

2. Write optimized content for your online store (Keywords) ·

3. Use structured data for improved search results and high CTR ·

4. Mobile optimization is a must for SEO ·

5. Encourage customer feedback and engagement ·

6. Prioritize good ergonomics and structured navigation for your online store ·

7. Optimize the conversion rate (CRO) for your online business ·

8. Internal links between products, categories and relevant resources of your online store ·

9. Correctly manage out-of-stock products on your e-commerce site ·

10. Take advantage of video and YouTube to boost your store ·

• Most of these techniques can be performed by you or a member of your team. However, you can always hire an expert in online store creation to help you out.

1. Boost SEO with unique and engaging product descriptions ·

• One of the most basic but often overlooked e-commerce strategies, writing unique product descriptions that reinforce your brand, engage your audience and educate your shoppers, will set your store apart from your competition in an engine-significant way. research and your customers.

• Great product page writing is even more valuable if you are selling products that can be found on hundreds of other online stores, as many of those stores. Whether your products are available elsewhere or you are the sole supplier, writing unique and engaging product descriptions optimized with your target keywords will increase your organic rankings. If done right, it will do so while simultaneously improving your conversion rate.

2. Write optimized content for your online store (Keywords) ·

Content is still and will remain the king of Google’s ranking factors.

To do this, target long-tail keyword variations in your products and in your blog content.

As we said previously, you must detail the descriptions of your categories and your products, without forgetting to use good words and its variants to optimize your SEO on the page (OnPage).

Having a blog on your online store will help you produce more informative content for your readers and get more visitors through keywords.

For ecommerce stores, your blog should take advantage of long-tail keyword variations targeting your products and categories.

Your blog content can include product reviews, comparisons, market news, how-to articles, and more.

For example, if you sell running shoes, you should write articles about running, jogging, how to choose running shoes, creating a resource to help people know what size shoes they need, etc.

OnPage SEO helps you get targeted and relevant traffic to ensure that visitors who come to your online store through search results are high quality leads.

So, the first thing to do is to research the right keywords for your online store. Once you’ve done your homework and found the keywords you want to rank for, you need to strategically incorporate them in a variety of places:

• Page title

• Headers

• Subtitles

• Paragraphs (especially the first ones)

• Product Description

• Image file names

• Image alt tags

• Meta title and description


Several keyword research tools are available on the market (Free and paid). Example :

• Google Keyword Planner (Free)

• UberSuggest

• SEMrush

• Ahrefs

3. Use structured data for improved search results and high CTR ·

Have you ever wondered why some Google results seem to contain more information than others? For example, have you researched a product and noticed that some product pages show star ratings for reviews directly in search results? These improved results are usually the result of the webmaster’s implementation of structured data on these pages. ·

Structured data will not only help improve your listings, but can also help you get those results and captions featured in SERPs. When launching your online store, it is important to choose an SEO optimized CMS.

For example, with WiziShop, you benefit from many markup implemented by default: organization, website, product, breadcrumblist, etc. Remember to analyze your CMS in detail in order to create a successful online store for natural referencing.

4. Mobile optimization is a must for SEO

Optimizing your online store for mobile devices has become more and more important every year for over a decade. If you are running an ecommerce store, you need to prioritize the mobile experience over the desktop experience. This means creating a responsive website that adapts to the size of the device accessing it.

For nearly three years now, Google has been telling us that they are moving to the mobile-first index. If Google prioritizes the mobile experience, it’s up to your ecommerce store to do that, too.

This means that when Google ranks your website, it pays more attention to your mobile site than to your desktop site. Since the majority of ecommerce shoppers start or end their purchase online, you MUST focus on the mobile experience.

A good place to start is to connect your site to the Google Mobile Friendly test tool.

Page load speed is an increasingly important part of Google’s algorithm. Having a fast website will dramatically improve your ranking and user experience.

You need to focus on the user experience, but you need to take into account that how quickly your site loads is part of that experience. Take action to make your website the fastest among your competition.

Make sure your images are compressed properly for use on the web, otherwise large image files could cripple your site. Also, be on the lookout for CMS that may force larger versions of product images when compressed versions would suffice. Use the cache management systems on your site. The majority of CMS offer you easily configurable plugins to adequately manage the cache of your e-commerce site.

Tools to test the loading speed of your pages: ·

Google PageSpeed ​​Insights (overview from Google’s point of view) ·

GTMetrix (preview of Google, Bing and Yahoo) ·

5. Encourage comments and• customer engagement ·

Structured data to display things like reviews in SERPs is great, but if you have 2 reviews on your page it doesn’t look so good! ·

Create an incentive program to encourage your users to leave reviews. This strategy needs to extend beyond reviews, as you need to prioritize engaging your past, present, and future customers as much as possible. In the ecommerce game, repeat customers are extremely beneficial and online customers respond to incentives.

6. Prioritize good ergonomics and structured navigation for your online store ·

Your online store’s website structure organizes your pages and content in a system that is both logical and navigable for search engines and users. Poor website architecture makes it difficult for search engines to crawl and index your pages, while users will struggle to access the information they need and take meaningful action on your website.

User experience is still an aspect extremely neglected by the owners of today’s online stores. Focus on creating a website that is easy to navigate, especially on mobile. Draw the path of least resistance from the home page to the checkout. Well structure your categories and products.

This will only improve your conversion rate, but should also improve your organic visibility. Google pays attention to whether or not a user returns to search engines after visiting your site, and usability and site navigation play a huge role here. If you get keyword rankings in Google but all that traffic returns to Google to find a better website, Google will assume that your website is not a great place to send traffic with the requested query.

 7. Optimize the conversion rate (CRO) for your online business We cannot stress enough the importance of CRO or conversion rate optimization.

Using analytical data, AB testing, video recordings of actual browser sessions, you can work meticulously to improve your conversion rate. Sometimes simple changes that include changing the CTA text and button colors can make a difference.

However, CRO is much more than that and sometimes requires a skilled professional with an analytical mind. CRO is one of the easiest ways to increase your sales figures online!


8. Internal links to relevant products, categories and resources of your online store

Internal linking is an incredibly important and effective SEO strategy. Focus on placing relevant internal links on page copy and articles for humans, not search engines, and your site will thank you.

As long as you don’t stuff keywords or place irrelevant links, internal linking on your site is a natural way to help Google better understand your website and its content.

9. Correctly manage out-of-stock products on your e-commerce site

Never just remove a product (or category) from your website. There are several strategies to consider, but none of them simply involve deleting the old page.

• Leave the product page in place, just add a message that the product is discontinued. Add links to relevant products in old product pages on the page description.

• Remove the old page and implement a 301 redirect to the most relevant new page, whether it’s a new similar product, a blog post about the old product, etc.

Whichever page is the most relevant that can replace the old URL, it should be used.

10. Take advantage of video and YouTube to boost your store

Remember, tip # 1 is to write unique and engaging product descriptions including videos on the product page is a great way to be more engaging especially if they are unique videos. and original and not borrowed from the manufacturer. Don’t forget about site speed and technical optimization tactics! Make sure your videos don’t bog down your product pages.

The advantage of embedding YouTube videos is that it can become a marketing tool in its own right, if you are willing to invest in resources for high quality video production.


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