6 powerful ways to use SEMrush to crush your competition

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if you are serious about  increasing  your website’s organic traffic .

What started out as a simple keyword research tool is now the preferred online marketing tool of marketers aroun

SEMrush  is the ultimate SEO tool that helps you gain deeper insight into your competition, identifies your top organic keywords as well as paid keywords, allows you to perform backlink analysis, and much more .

In this article,  99signals  looked at 6 ways to use  SEMrush  to instantly improve your site’s SEO and crush your competition.

6 ways to use SEMrush to boost your SEO

1. Identify your competitors

One of the key aspects of SEO is identifying the competitors in your niche. No matter what industry you are in, you will have plenty of brands to compete with and learn from.

There is no better tool than  SEMrush  for mapping your competition. The only tool that comes close is  Ahrefs  .

SEMrush gives you the most accurate data about your competition so you can start working on your strategy right away.

To identify your organic competitors, simply enter your domain in the SEMrush search box and navigate to the “Top Organic Competitors” column in the summary report.

Here you will find your 5 best organic competitors. These are the domains you are competing with in Google for the same keywords. The more keywords you share with your competitor, the higher the level of competition will be.

For example, a quick search on “amazon.com” showed these top 5 organic competitors:

It was no surprise to find eBay and Walmart in Amazon’s top 5 organic competitors list in the United States.

To view more competitors, click the “Show details” button under the column. You’ll see a full list of organic competitors, along with some important SEO metrics.

Click on any of these competing areas to uncover key data for each site and improve your SEO strategy.

2. Identify the best content for your contest

SEMrush  also allows you to analyze the best content of your competitors.

Open the   Pages section   on SEMrush to generate a report on your competition’s top ranked content.

This report displays all of your competitor’s pages that rank in the top 100 Google search results.

Click on any of the posts / pages that generate a huge amount of traffic for your competition. SEMrush  will provide an additional estimate of organic search traffic, the cost of that traffic, the total number of keywords this content ranks for, and additional data on backlinks and paid keywords.

Export the list of keywords to an Excel sheet for manual review and sorting. These are all the keyword variations you should use when creating your own content. Make sure these keywords are part of your on-page SEO elements like title tags, headers, body text, alt text, URL, etc.

3. Identify your top ranked organic keywords

Yet another  SEMrush feature  which is more than useful.

Organic traffic is going to be one of the main drivers of traffic to your website. This feature allows you to review the highest ranked organic keywords for your site and helps you determine how your organic SEO strategy is executed.

Type your domain name into the   SEMrush search bar  , choose  an organic search,  and review the results. Don’t just focus on the keyword list. Pay close attention to the first four columns on the right to determine how each keyword performs in the SERPs.

  • Position
  • Volume
  • CPC
  • Circulation

This will show you how your site is performing in the search engines and whether or not you need to tweak your organic SEO strategy to focus on a different set of keywords.

4. Find new ways to monetize your website

If you’re a blogger who drives decent traffic to your site for certain topics, you’re probably always on the lookout for new ways to monetize your website.

There are several sites that are willing to pay for the traffic you generate through organic results.

As such, if you are able to identify these sites and provide them with advertising options on your website, you could earn a few extra bucks. SEMrush  makes this incredibly easy.

Here’s how to use SEMrush to find new ways to monetize your site:

  1. Go to   Organic Search->   Competitorsand enter your domain
  2. Scroll down to the   Organic Competitorstable  and select one of your competitors.
  3. Look at the   Ads Keywordscolumn   . For this example, let’s choose moz.com because it contains 3.5,000 ad keywords
  4. Next, click on the   Common Keywordsmetric   next to Moz
  5. You will be taken to a  Domain vs Domaincomparison  report  . Set the filters so that you return the keywords you rank for organically and your competitor is bidding on paid search:

 As you can see, the first result is for “SEO tools”.

This indicates that if Moz is currently ranked # 1 organically in the SERPs, Backlinko is willing to bid for the phrase in order to rank # 1 in paid search results.

So, in order to take full advantage of this feature, contact some of the companies that bid on the terms you rank for and see if they are interested in placing ads on your site. Negotiate ad fees and start monetizing organic traffic to your site.

5. See the breakdown of your competitors

We already know how   SEMrush   helps us identify our main competitors. You can go further by looking at the breakdown of your competition.

Why is this important? Because when you do a competitor research on SEMrush, it produces a report that has hundreds or even thousands of organic competitors.

Therefore, it is important to first consider your top 5 or 10 competitors and look at their strategies individually.

The Organic Competitors report is filtered by:

  • Domain
  • Competition level
  • Common Keywords
  • SE Keywords
  • SE traffic
  • SE traffic price
  • Ads Keywords

With a detailed report from   SEMrush  , you’ll gain a better understanding of what your competition is doing, how you stack up, and what you can do to improve your SERP ranking.

6. Find high quality link building opportunities

You can use  SEMrush to  not only examine your backlinks, but your competitors’ backlinks as well.

Analysis of backlinks on SEMrush reveals the following data:

  • Total number of backlinks
  • Follow / not follow backlinks
  • Referring domains
  • TLD distribution (Top level distribution)
  • TLD Authority (.com, .net, .edu, .gov, etc.)
  • Referral domains by country

This feature gives you a better understanding of your competitor’s link profile and highlights new sources you can tap into to build new backlinks and referral traffic.

Once you have looked at your competitor’s link profile,   use these   link building techniques to build new backlinks for your site.

 

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