First of all, what is strategic marketing?

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It is sometimes dismissed as only relevant for large companies.

Simply put, strategic marketing is what is done by companies that have a clear and documented marketing strategy, which guides all activities.

It is long term in nature and is the foundation upon which all marketing decisions are made

A marketing strategy will have very clear goals and targets that it tries to achieve, but ultimately it is about creating a sustainable competitive advantage that will allow profitable future growth for the business.


Your complete guide to building a strategic marketing plan for 2022 suggested by :.



Build a strategic marketing plan for 2022.

1:How to build your 2022 marketing strategy

The 6 questions to ask yourself when developing a strategic marketing plan

  1. How much did your business grow in the last year?
  2. Which marketing channels generated the most value last year?
  3. What is your growth schedule?
  4. How has your competitive landscape changed?
  5. Is your market saturated?
  6. What were customer reviews like over the past year?

How Marketing and Sales Interact to Generate Revenue

Review 2021 marketing spend. 7

Identify the cost per hour of marketing activities. 7

Identify the total costs of marketing expenses

Build your marketing goals

General suggestions for your 2022 marketing efforts

  1. Focus on PPC and SEO if you are looking for customer acquisition
  2. Spend money on social media if you’re looking to improve your brand
  3. Spend money on brand awareness
  4. Startups: Growth Hacking has its place, but there is more to marketing

How to build your 2022 marketing strategy

With the end of 2021, it’s time to start thinking about how we should be spending our marketing dollars in 2022.


That’s right: it’s time to start thinking about your 2022 marketing plan.

I know, that’s a lot to think about. Luckily, we’re here to share some tips.

We’ve helped hundreds of businesses assess their marketing performance and develop their annual marketing strategies.

Today we are going to talk about how to create the right marketing strategy to help your business succeed in 2022.

It would be foolish to write a comprehensive article designed to give every business the exact formula for setting their marketing budget. Every business is unique.

There are far too many variables to consider when writing a catch-all guide.

The purpose of this guide is to identify the main questions you should ask yourself when developing your marketing budget and to offer tips on how to assess these questions.

We’ll see how target growth rates, the competitive landscape, and more should inform your strategy development.


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