Learn SEO: The Ultimate Beginner’s Guide

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Welcome to this natural referencing SEO (search engine optimization) learning path. Are you in the right place and maybe at the right time?

You’ll get the most out of this SEO guide if your desire to learn search engine optimization (SEO) is only outweighed by your willingness to run and test concepts.

You will note that SEO is a fascinating field but also requires patience! In this free course on natural SEO based on the innovative concepts of  MOZ, we will go through 7 chapters together.

Do not hesitate if you have any questions to use our SEO forum , it will be happy to answer you.

This guide is designed to describe all major aspects of SEO, from researching terms and phrases (  KEYWORD RESEARCH  ) that can drive qualified traffic to your website, to making your site search engine friendly, to  create external links and establish the authority of your website  and market the unique value of your site. .

Free SEO education is also widely available on the web, including in guides like this!

Combine this information with a little practice and you are on your way to becoming a savvy SEO.

See as well

  • How to start a blog and monetize it in 7 easy steps
  • How To Create & Make Money With A Simple Blog (In-Depth Guide)
  • 10 Real Ways To Make Extra Money Online In Canada

The basics of search engine optimization

It is a theory of psychology that prioritizes the most basic human needs (like air, water, and physical security) over more advanced needs (like esteem and social belonging).

The theory is that you can’t meet higher needs without making sure the most basic needs are met first.

MOZ founder Rand Fishkin created a similar pyramid to explain how people should behave when it comes to SEO, and we’ve affectionately dubbed him “Moz Low’s SEO Hierarchy of Needs.”

As you can see, the foundation of good SEO starts with ensuring the accessibility of page crawling by search engines and goes up from there.

What are the seven SEO steps for our ranking on Google? :

  1. Crawl accessibility so engines can read your website
  2. A content seo convincing that responds to the request of the researcher
  3. Keyword optimized to attract search engines and search engines
  4. Great user experience including fast loading speed and compelling user experience
  5. Share-worthy content that generates links, quotes and amplification
  6. Title, URL and Description to Get High CTR in SEO Rankings
  7. Snippet / schema markup to stand out in SERPs

We’ll be spending time on each of these areas throughout this guide, but we wanted to present it here because it offers an overview of how we’ve structured the guide as a whole.

Explore the chapters …



What is SEO and why is SEO important?

For real beginners. Find out what search engine optimization is, why it is important, and all the basics you need to get started.

Chapter 2: How search engines work in SEO: crawling, indexing and ranking


If the search engines literally can’t find you, none of the rest of your work matters.


Understand what your audience wants to find.

Our target approach in SEO is first and foremost the users, because that’s what the search engines reward.

This chapter covers keyword research and other methods to determine what your audience is looking for and similarly to rank your content.

Chapter 4: On-Page  SEO


Use your research to create your post.

This is a large chapter, covering optimized design, user experience, information architecture and all the ways you can adjust the way you publish content to maximize its visibility and resonance with of your audience.



Basic technical knowledge will help you optimize your site for search engines and establish your credibility with developers.


By implementing responsive design, robot guidelines, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. It helps him rank for the right things

Chapter 6: Building External Links and Building Website Authority in SEO

Increase the volume.

This SEO step, once you’ve got everything set up, it’s time to expand your influence by getting attention and links from other sites and influencers.


Chapter 7: Measuring and Tracking SEO Success

Prepare for success.

An essential part of any SEO strategy is knowing what works (and what doesn’t), adjusting your approach as you go.

What part of this guide should I read?

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend that you read the Complete Beginner’s Guide to SEO (Not too long and reads easily).

Keep up with whatever pace works best for you, and be sure to take note of the dozens of resources that we link to throughout the chapters (A Free 7-Chapter SEO Beginner’s Course) – they are also worth your attention.

Are you still excited? You should be

The  General Data Protection Regulation (GDPR)  is the strictest privacy and security law in the world.

Although it was drafted and adopted by the European Union (EU), it places obligations on organizations anywhere, as long as they target or collect data relating to people in the EU. The regulation came into effect on May 25, 2018.

The GDPR will impose heavy fines on those who violate its privacy and security standards, with fines of up to tens of millions of dollars.

With the GDPR, Europe is showing its strong position on privacy and data security at a time when more and more people entrust their personal data to cloud services and breaches are daily.

The regulation itself is broad, sweeping, and not very detailed, making GDPR compliance a daunting prospect, especially for small and medium-sized businesses (SMEs).

We have published this article to serve as a resource for SME owners and managers to address specific challenges they may face.

We also offer advice on  privacy tools  and how to mitigate risk. As the GDPR continues to be interpreted, we will keep you updated on the evolution of best practices.

If you found this page – “what is GDPR?” – chances are you are looking for a crash course. Maybe you haven’t even found the document itself yet (hint:  here are the full rules  ).

Maybe you don’t have time to read it all. This page is for you.

In this article, we try to demystify the GDPR and hopefully make it less overwhelming for SMEs concerned with GDPR compliance.

However, it is always recommended to consult a data and GDPR compliance professional to ensure that you understand the law and its application.

GDPR history

The right to private life is part of the  European Convention on Human Rights of  1950, which states that “everyone has the right to respect for his private and family life, his home and his correspondence”.

On this basis, the European Union has sought to ensure the protection of this right through legislation.

Thus, in 1995, it adopted the European directive on data protection, establishing minimum standards of confidentiality and data security, on which each member state has based its own implementing law.

But already, the Internet was turning into the data vacuum it is today. In 1994, the  first advertising banner appeared online. In 2000, a majority of financial institutions offered online banking services.

In 2006, Facebook opened to the public. In 2011, a Google user sued the company for scanning their emails. Two months later, the European Data Protection Authority said the EU needed “a comprehensive approach to the protection of personal data” and work began to update the 1995 directive.

The GDPR came into effect in 2016 after the adoption of the European Parliament and, as of May 25, 2018, all organizations had to comply.

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