The Definitive Guide to Content Marketing

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See our definitive guide here.

Content of the article:

What is content marketing?

Why invest in content marketing?

Build a content marketing strategy

How to write high ranking content

Should you hire a content marketing agency?

Content Marketing Statistics

Content marketing mistakes to avoid


From small businesses to startups to large corporations, everyone is starting to realize how powerful content marketing can be.

Today we take a look at what content marketing is, how to build a content marketing strategy, and why it’s worth investing. Because it is.

From mistakes to avoid to creating high-quality content, here is our definitive guide to content marketing.

What is content marketing?

Content marketing is all about creating and sharing content that your customers and audience find useful.

Content marketing comes in all kinds of formats. It includes videos, blog posts, infographics, case studies, and podcasts. It also involves closed content, such as eBooks, white papers, email courses, and webinars.

This is any type of content created specifically to provide value to your audience.

And while it’s not about trying to sell your products or services, it’s a way to build your brand and generate sales.

The more your customers appreciate your content, the more loyal they will be to your brand. This loyalty, in turn, will increase your website traffic and ultimately lead to more sales.

There is also an additional benefit:

Strong content marketing efforts build credibility for your brand. By posting shareable articles on your niche, you will build a reputation as an expert in your industry.

Why invest in content marketing?

Hiring content marketers is a smart investment.


Because it’s one more way to interact with your customers, drive traffic to your site, and provide your audience with valuable information.

All businesses can benefit from a strong content strategy. Here are some of the top reasons why you should invest in content marketing:

Rank higher in Google search results

Boost your sales and boost your ROI

Control the conversation about your brand, products and services

Develop brand awareness

Develop your follow-up on social networks

Increase the visibility of your product pages

Not as boring as traditional ads

But let’s be very clear about one thing: There is no point in investing in content marketing campaigns unless you see a return on your investment. So it’s important to make sure you’re creating and sharing the right types of content.

After all, the end goal is to drive sales!

And one way to boost those sales is to have a blog.

Blogs help your site rank higher in Google search results. This can increase the visib


ility of your home page, the blog pages themselves, and your product pages.

Here’s a simplified overview of how it works:



When you write a valuable blog post, other sites can access it in their own blogs and articles to provide more information to their readers. The more sites that link to your article, the more authoritative that article will be.

And Google loves authority. In fact, he rewards him.


The more websites that link to your article, the higher it will rank when users search for that topic.

When many other domains refer to your site, Google takes your page more seriously. If 300 other people come to your site, Google assumes you must have some useful information there.

Once readers are on your site, they are more likely to click on your product pages.

Content marketing and SEO go hand in hand, and investing in SEO is one of the best ways to drive traffic to your site.

The only way to rank well on Google and other search engines is to have strong SEO practices in place. And when your content is SEO driven, exponential growth becomes possible.

Build a content marketing strategy

Digital marketing isn’t just about posting blog posts. To be truly successful, you will need to have a content marketing strategy in place.

Here are three things to keep in mind when developing your strategy:

Produce viral content

Viral content attracts viewers who are looking for topics related to your business.

For example:

A mattress store might write a viral article explaining why it is important to have good sleep habits. A skin care company can produce content on the harmful effects of UV rays.

A fitness brand may have recipes or nutritional content designed to help you eat clean, healthy diets.

It starts with a search for keywords related to your business. Once you know what kind of information potential customers are looking for, you can create content that provides that information.

Create thought leadership content

The purpose of thought leadership content is to make you an authority in your industry or niche.

This type of content can include how-to guides, predictions of where your industry is going, or a breakdown of an in-depth concept that only people in your industry understand.

Convert leads into customers with sales content

Landing pages (Landing page or no capture page), for example, won’t necessarily spark new interest in your site, but they will help you sell to people who are already interested in your products or services.

At YoomWeb, we develop content marketing strategies every day.

We do this by:

Analyze the main keyword opportunities to target based on search volume, competition and search intent

Creation and promotion of viral content and thought leadership content

Set up conversion touchpoints to help you stay in touch with people who visit your site

Collect data to find out which marketing channels are the most effective

With our strategy in place, clients have experienced incredible and exponential growth.


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