Using a B2B content marketing agency: is it worth the cost?

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Content Marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience, with the goal of driving profitable customer action.

This is a task that is essential for any business that hopes to thrive in today’s digital world.

Many companies rely on their internal team, others hire agencies specializing in content marketing. Thinking of hiring a content marketing agency to help you market your B2B business?

 Here’s why it may (or may not) be a good investment for your business.


If you are looking to grow your brand and grow your business, you will need to have a strategic content plan in place.

What if you don’t have good marketers on your team? What if you don’t have the time to review and hire writers and marketers yourself?

Some companies that sell direct to consumers think all they need are smart social media posts and PPC ads. They are wrong. No matter what you’re selling or who you’re selling it to, you need a solid content marketing plan.

And it’s even more important for B2B businesses who want to be taken seriously in the eyes of other businesses.

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Here’s why:

1. What does a content marketing agency do?

Let’s start by explaining a little bit about what a content marketing agency does.

First, their focus on content creation. Depending on your needs and marketing strategy, this can include everything  from blogging  and whitepaper writing to creating infographics and scripting for webinars and podcasts.

But before they write any content, they do a lot of research, a lot of strategies, and a lot of organization. Once the content is created, they publish and promote it to drive traffic to your site and ultimately increase sales.

Some content marketing agencies are great at blogging, while others are great at generating videos and graphics. Just keep in mind that not all agencies are  experienced B2B content marketing agencies  .

B2B businesses should hire an agency that understands B2B marketing as much as it understands D2C marketing.

2. Why is content marketing so important?

Having a content marketing strategy is essential, regardless of your brand, business, products you sell or services you provide.

Strong content is the key  to brand marketing  and lead generation to attract qualified leads who convert into customers.

But there is much more than that …

With a solid content marketing strategy, you can:

  •       Position yourself as a subject matter expert in your field
  •       Become a thought leader in your industry
  •       Create opportunities to educate your customers about your brand
  •       Demonstrate the value you provide to other businesses

A marketing plan focused on amazing content will drive traffic to your site, generate customer interest, and increase revenue and sales.

3. How to choose a content marketing agency?

When you hire a content marketing agency , you are actually hiring an entire content marketing team.

And while you can’t control every team member, you can get a better idea of ​​an agency’s marketing efforts and capabilities by asking a few key questions.

Here are some of the key steps in selecting a B2B content marketing agency:

 Check their reviews online

The first step is to check their online reviews and testimonials from their customers.

Sites like Google My Business, Facebook, and Yelp are great places to start and can give you a quick overview of how other clients and clients are ranking and rating an agency.

It goes without saying that you should hire an agency with as many 5 star reviews as possible, but you should also take the time to read some of their 1 and 3 star reviews (if they have any).

It’s a good way to get a glimpse of their capabilities.

Ask how they lead SEO

Any agency worth its salt should be able to explain to you in detail how they do SEO.

They should be fully aware of the importance of  backlink building , know how to  research keywords and topics correctly  , and help build your content strategy from scratch.

Learn about their process and ask to see examples or case studies of results they have provided to other clients.

Discuss expectations

Building a solid content marketing strategy that drives results won’t happen overnight.


If an agency offers you less than three to six months, you may be disappointed with the results.

Additionally, discuss how you can track the progress of your content deliverables.

The more you want to be involved in the process, the more important it becomes. An agency should be able to provide you with an editorial calendar outlining topics and deadlines for upcoming publications.

Ask how they report the results

One thing that big content agencies are good at is tracking and reporting results

While increasing sales may be your only measure of success, it’s just as important to understand how, where, and if your content is performing.

How much time are you willing to sacrifice with the content agency?

Some clients want to be fully involved in content creation, while others prefer to take a step back and let the agency take care of everything.

When checking out an agency, make sure you understand how much they expect or want you to be involved.

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