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What is the GDPR, the new European data protection law?

The  General Data Protection Regulation (GDPR)  is the strictest privacy and security law in the world. Although it was drafted and adopted by the European Union (EU), it places obligations on organizations anywhere, as long as they target or collect data relating to people in the EU.

 

The GDPR will impose heavy fines on those who violate its privacy and security standards, with fines of up to tens of millions of dollars.

With the GDPR, Europe is showing its strong position on privacy and data security at a time when more and more people entrust their personal data to cloud services and breaches are daily.

The regulation itself is broad, sweeping, and not very detailed, making GDPR compliance a daunting prospect, especially for small and medium-sized businesses (SMEs).

We have published this article to serve as a resource for SME owners and managers to address specific challenges they may face.

While it is not a substitute for legal advice, it can help you understand where to focus your GDPR compliance efforts. We also offer advice on  privacy tools  and how to mitigate risk.

As the GDPR continues to be interpreted, we will keep you updated on the evolution of best practices.

If you found this page – “what is GDPR?” – chances are you are looking for a crash course. Maybe you haven’t even found the document itself yet (hint:  here are the full rules  ). Maybe you don’t have time to read it all. This page is for you.

In this article, we try to demystify the GDPR and hopefully make it less overwhelming for SMEs concerned with GDPR compliance. However, it is always recommended to consult a data and GDPR compliance professional to ensure that you understand the law and its application.

GDPR history

The right to private life is part of the  European Convention on Human Rights of  1950, which states that “everyone has the right to respect for his private and family life, his home and his correspondence”.

On this basis, the European Union has sought to ensure the protection of this right through legislation.

As technology progressed and the internet was invented, the EU recognized the need for modern protections. Thus, in 1995, it adopted the European directive on data protection, establishing minimum standards of confidentiality and data security, on which each member state has based its own implementing law.

But already, the Internet was turning into the data vacuum it is today. In 1994, the  first advertising banner appeared online. In 2000, a majority of financial institutions offered online banking services.

In 2006, Facebook opened to the public. In 2011, a Google user sued the company for scanning their emails.

Two months later, the European Data Protection Authority said the EU needed “a comprehensive approach to the protection of personal data” and work began to update the 1995 directive.

The GDPR came into effect in 2016 after the adoption of the European Parliament and, as of May 25, 2018, all organizations had to comply.

Scope, sanctions and key definitions

First, if you process the personal data of citizens or residents of the EU, or if you offer goods or services to such people, the GDPR applies to you even if you are not in the EU . We talk more about this  in another article  .

Second, the  fines for violating the GDPR are very high .

There are two levels of penalties, which amount to a maximum of 20 million euros or 4% of worldwide turnover (whichever is greater), and those affected have the right to claim compensation for damages. We’re also talking  more about GDPR fines  .

The GDPR defines in detail a set of legal terms. Here are some of the most important that we refer to in this article:

Personal data  – Personal data is all information that relates to an individual who can be identified directly or indirectly. Names and e-mail addresses are obviously personal data.

Location information, ethnicity, gender, biometric data, religious beliefs, web cookies, and political opinions may also be personal data.

The  pseudonymous data can also fall within the definition if it is relatively easy to identify someone from them.

Data Processing  – Any action performed on the data, whether automated or manual.

If you are an owner or employee of your organization who manages data, this is you.

Processor  : A third party who processes personal data on behalf of a controller

 

They can include cloud servers like  Tresorit  or email service providers like  ProtonMail  .

What the GDPR says about …

 

Principles of data protection

If you process data, you must do so according to seven principles of protection and responsibility set out in  article 5.1-2  :

  1. Lawfulness, fairness and transparency  : The processing must be lawful, fair and transparent for the data subject.
  2. Limitation of purposes: You must process the data for the legitimate purposes explicitly specified to the data subject when you collected it.
  3. Data minimization : You should only collect and process the amount of data absolutely necessary for the specified purposes.
  4. Accuracy  : You must keep personal data accurate and up to date.
  5. Storage limitation – You may only store personally identifiable information for as long as necessary for the specified purpose.
  6. Integrity and confidentiality : Processing should be carried out in a way that ensures appropriate security, integrity and confidentiality (for example by using encryption).

Responsibility

The GDPR states that data controllers must be able to demonstrate that they are compliant with the GDPR. And that’s not something you can do after the fact: if you think you’re GDPR compliant but can’t show how, then you’re not GDPR compliant.

Designate data protection responsibilities for your team.

  • Keep detailed documentation of the data you collect, how it is used, where it is stored, which employee is responsible for it, etc.
  • Have data processing agreement contracts in place with third parties that you contract to process the data for you.
  • Designate a data protection officer (although not all organizations need one, more information on this in  this article ).

Data security

You are required to process data securely by implementing ”  appropriate technical and organizational measures  “.

Technical measures range from requiring your employees to use two-factor authentication  on accounts where personal data is stored, to entering into contracts with cloud providers that use  end-to-end encryption .

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Learn SEO: The Ultimate Beginner’s Guide

Welcome to this natural referencing SEO (search engine optimization) learning path. Are you in the right place and maybe at the right time?

You’ll get the most out of this SEO guide if your desire to learn search engine optimization (SEO) is only outweighed by your willingness to run and test concepts.

You will note that SEO is a fascinating field but also requires patience! In this free course on natural SEO based on the innovative concepts of  MOZ, we will go through 7 chapters together.

Do not hesitate if you have any questions to use our SEO forum , it will be happy to answer you.

This guide is designed to describe all major aspects of SEO, from researching terms and phrases (  KEYWORD RESEARCH  ) that can drive qualified traffic to your website, to making your site search engine friendly, to  create external links and establish the authority of your website  and market the unique value of your site. .

Free SEO education is also widely available on the web, including in guides like this!

Combine this information with a little practice and you are on your way to becoming a savvy SEO.

See as well

  • How to start a blog and monetize it in 7 easy steps
  • How To Create & Make Money With A Simple Blog (In-Depth Guide)
  • 10 Real Ways To Make Extra Money Online In Canada

The basics of search engine optimization

It is a theory of psychology that prioritizes the most basic human needs (like air, water, and physical security) over more advanced needs (like esteem and social belonging).

The theory is that you can’t meet higher needs without making sure the most basic needs are met first.

MOZ founder Rand Fishkin created a similar pyramid to explain how people should behave when it comes to SEO, and we’ve affectionately dubbed him “Moz Low’s SEO Hierarchy of Needs.”

As you can see, the foundation of good SEO starts with ensuring the accessibility of page crawling by search engines and goes up from there.

What are the seven SEO steps for our ranking on Google? :

  1. Crawl accessibility so engines can read your website
  2. A content seo convincing that responds to the request of the researcher
  3. Keyword optimized to attract search engines and search engines
  4. Great user experience including fast loading speed and compelling user experience
  5. Share-worthy content that generates links, quotes and amplification
  6. Title, URL and Description to Get High CTR in SEO Rankings
  7. Snippet / schema markup to stand out in SERPs

We’ll be spending time on each of these areas throughout this guide, but we wanted to present it here because it offers an overview of how we’ve structured the guide as a whole.

Explore the chapters …

 

CHAPTER 1 (SEO 101): WHAT IS SEO AND WHY IS IT IMPORTANT?

What is SEO and why is SEO important?

For real beginners. Find out what search engine optimization is, why it is important, and all the basics you need to get started.

Chapter 2: How search engines work in SEO: crawling, indexing and ranking

 

If the search engines literally can’t find you, none of the rest of your work matters.

CHAPTER 3: SEARCHING FOR KEYWORDS IN SEO

Understand what your audience wants to find.

Our target approach in SEO is first and foremost the users, because that’s what the search engines reward.

This chapter covers keyword research and other methods to determine what your audience is looking for and similarly to rank your content.

Chapter 4: On-Page  SEO

 

Use your research to create your post.

This is a large chapter, covering optimized design, user experience, information architecture and all the ways you can adjust the way you publish content to maximize its visibility and resonance with of your audience.

 CHAPTER 5: TECHNICAL REFERENCING (SEO)

 

Basic technical knowledge will help you optimize your site for search engines and establish your credibility with developers.

 

By implementing responsive design, robot guidelines, and other technical elements like structured data and meta tags, you can tell Google (a robot itself) what your site is all about. It helps him rank for the right things

Chapter 6: Building External Links and Building Website Authority in SEO

Increase the volume.

This SEO step, once you’ve got everything set up, it’s time to expand your influence by getting attention and links from other sites and influencers.

 

Chapter 7: Measuring and Tracking SEO Success

Prepare for success.

An essential part of any SEO strategy is knowing what works (and what doesn’t), adjusting your approach as you go.

What part of this guide should I read?

If you are serious about improving search traffic and are unfamiliar with SEO, we recommend that you read the Complete Beginner’s Guide to SEO (Not too long and reads easily).

Keep up with whatever pace works best for you, and be sure to take note of the dozens of resources that we link to throughout the chapters (A Free 7-Chapter SEO Beginner’s Course) – they are also worth your attention.

Are you still excited? You should be

The  General Data Protection Regulation (GDPR)  is the strictest privacy and security law in the world.

Although it was drafted and adopted by the European Union (EU), it places obligations on organizations anywhere, as long as they target or collect data relating to people in the EU. The regulation came into effect on May 25, 2018.

The GDPR will impose heavy fines on those who violate its privacy and security standards, with fines of up to tens of millions of dollars.

With the GDPR, Europe is showing its strong position on privacy and data security at a time when more and more people entrust their personal data to cloud services and breaches are daily.

The regulation itself is broad, sweeping, and not very detailed, making GDPR compliance a daunting prospect, especially for small and medium-sized businesses (SMEs).

We have published this article to serve as a resource for SME owners and managers to address specific challenges they may face.

We also offer advice on  privacy tools  and how to mitigate risk. As the GDPR continues to be interpreted, we will keep you updated on the evolution of best practices.

If you found this page – “what is GDPR?” – chances are you are looking for a crash course. Maybe you haven’t even found the document itself yet (hint:  here are the full rules  ).

Maybe you don’t have time to read it all. This page is for you.

In this article, we try to demystify the GDPR and hopefully make it less overwhelming for SMEs concerned with GDPR compliance.

However, it is always recommended to consult a data and GDPR compliance professional to ensure that you understand the law and its application.

GDPR history

The right to private life is part of the  European Convention on Human Rights of  1950, which states that “everyone has the right to respect for his private and family life, his home and his correspondence”.

On this basis, the European Union has sought to ensure the protection of this right through legislation.

Thus, in 1995, it adopted the European directive on data protection, establishing minimum standards of confidentiality and data security, on which each member state has based its own implementing law.

But already, the Internet was turning into the data vacuum it is today. In 1994, the  first advertising banner appeared online. In 2000, a majority of financial institutions offered online banking services.

In 2006, Facebook opened to the public. In 2011, a Google user sued the company for scanning their emails. Two months later, the European Data Protection Authority said the EU needed “a comprehensive approach to the protection of personal data” and work began to update the 1995 directive.

The GDPR came into effect in 2016 after the adoption of the European Parliament and, as of May 25, 2018, all organizations had to comply.

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Migration from Joomla 3 to Joomla: 4 step by step

This guide assumes you are new to Joomla 3.10.x. If you are using an older version, be sure to upgrade to Joomla 3.10 before upgrading to Joomla 4.

 

Below are step-by-step instructions to migrate your 3.10.x site to Joomla! 4.x. While there are hundreds of different scenarios, this will give you the basic steps to follow. Very complex migrations will likely result from installed third-party extensions.

Intro

Migration from Joomla! 3.10.x to 4.x is considered a mini-migration. Indeed, the main extensions of Joomla will be upgraded with a “one click” upgrade via Joomla! Update the component on the backend admin side of Joomla.

Many third-party extensions are a one-click upgrade as well. Some are not. You need to look at each one and determine the path the extension needs to take to go from 3.10 to 4.x. If you haven’t already, you might want to read the  3.10 to 4.x Migration Self-Assessment  and  Planning  before proceeding with the steps below.

Joomla! Main extensions:

  • Categories
  • Articles
  • Menus
  • Modules (basic modules – not third party)
  • Action Logs
  • Banners
  • The fields
  • Content history
  • Contacts
  • Messaging
  • News
  • Redirect
  • Search (decoupled in 4.x. Existing 3.x sites will continue to migrate it. However, we recommend that you use smart search in the future. See notes under Evaluate each extension)
  • Smart search
  • Tags
  • Web links (decoupled, but your site may be using it and it will migrate. See remarks under Evaluate each extension)

Migration from Joomla 3 to 4 – Step by step

 

Configure a development location

  1. Make sure you are using the latest version of Joomla 3.10.x before continuing.
  2. Back up your live 3.10.x site. You can use a suggested tool (see  suggested toolsat the bottom of the page) or you can do it manually.
  3. Make sure your environment meets the  technical requirements for Joomla 4before continuing.
  4. Create a new database and a new user to restore your 3.10.x site.
  5. Create a test site or build zone to work in and restore the backup copy of your 3.10.x site to one of the following locations:
    • A subdomain.
    • A sub-directory.
    • A local device. Joomla has a detailed tutorial on installing  XAMPPon  XAMPP  . However,  WAMP  ,  MAMP  ,  LAMP  are all suitable alternatives.
    • A new hosting account on a temporary root domain. (If you want to change hosts during migration.)
      • Restoring a site to a local device. See  Install Joomla Locallyand  Configure Your Workstation for Joomla Development  .
      • Restoration of a site with a tool listed at the bottom of the page. (Read the developer’s documentation.)
  1. In your test location, update your Joomla! 10.x to the latest maintenance release.
  2. Make sure the latest database schema is updated to the latest version 3.10.x by going to the  Extension Manager  →  Database tab   . If your schema is not up to date as in the following image, click the  Correct button   : 
  3. Empty the trash: do you have any items in the trash? If so, delete them (along with any applicable media that might be associated with them if not used elsewhere on the site). Items (categories and menu items as well) left in the trash can cause error-free migration issues.
  4. Save again.

Evaluate each extension

In your  planning  , you determined which third-party extensions remained or were valid and how they migrate. For this part of the step-by-step process, you will largely use two different sections of the site; Registration prior to component   update  →  Joomla! Update  and  Extensions  →  Manage  →  Manage  .      

You will examine each extension installed on your site. You will determine whether they need to be updated to the latest version or uninstalled.

 

  1. Using the  pre-update check: To use the pre-update check, you will need to define the Joomla! Update the component to Joomla 4. To do this, follow these steps:
  2. Go to  Components  →  Joomla Update  . (It should say that no update was found. If not, update Joomla to the latest version (should be 3.10.x) and test. Then make another backup. ) Click the Options button in the upper right corner. 
  3. Select  Joomla Next(This is the current text – it may be different in the future) from the update server drop-down list.

Need image like below to go to j4 but the thing won’t let me do it.

 

  1. Click Save and Close
  2. You will then see your installed version of Joomla, the latest version of Joomla! version and the URL of the update package. Joomla will again show you the requirements for Joomla 4. If it reports that you have an incompatible system or extensions, it will tell you here
  3. Need a picture like below in section go to 4 but the thing won’t let me do that.

BIG NOTE: DO NOT UPDATE TO JOOMLA! 4 NOW. THIS IS ONLY TO PREPARE YOUR THIRD PARTY EXTENSIONS AND MAKE THE SITE COMPATIBLE WITH JOOMLA 4.

  1. Look at the pre-update check and the pre-update plugin check in the Check before update tab of the Joomla Update component. If an extension that is not in your planning is listed here, add it to your list of extensions to review.
  2. If you have migrated from Joomla! 5 to 3.x in the past there may be some remaining extensions that need to be cleaned up.
  • plg_content_geshi
  • Bluestork admin template
  • Beez_20
  • Beez5
  • Atomic
    1. As for models, uninstall all major frontend or backend models except Protostar and Beez3 (frontend models) and Isis or Hathor (admin models)
    2. If you come across other files that need to be uninstalled, please add them to this page. This is a wiki for anyone to add to the page. Thanks in advance for your service.
  1. You will notice the tags indicating whether an extension is compatible or not. These tags usually tell a true story whether they say no or yes. If they say “Compatibility tag missing”, it means that the developer of the extension did not use a tag in their extension, so we don’t know if it is or is not compatible with Joomla 4. Talk to the developer to verify.
  2. Update Extensions: Update any extensions that you will keep on your website. In Joomla! 10.x you can go to the  Extension Manager   →  Update tab   and click on  Find Updates  which will add a tooltip in the Version column, under the Manage tab, giving compatibility information from the backend. This feature only supports extensions updated through the Update tab of Extension Manager. If you have any extensions installed that do not use the Joomla Extension Update, they should be manually evaluated as detailed below.  The same goes for plugins that have a tooltip. You will still need to check the package type and migration path with the extension developer to verify how to upgrade / migrate.
  3. Uninstall and investigate extensions: go to  Extension Manager  →  Manage tab 
  4. Click the drop-down list for Type.
  5. Select Package from the drop-down list.

 

  1. It is recommended that you select Package first because if there is something you need to uninstall in a package, it automatically uninstalls the associated modules, plugins or any other package element at the same time.
  2. Uninstall any packages that you no longer need or that will not migrate to Joomla 4.
  3. Repeat this process going through the Manage tab for all types in the drop-down list: component, file, language, library, module, plug-in, and model. If the author declares Joomla! Project, then leave these extensions alone. For everyone else, be sure to uninstall the ones that are not being used or are not compatible with Joomla! x..

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6 powerful ways to use SEMrush to crush your competition

if you are serious about  increasing  your website’s organic traffic .

What started out as a simple keyword research tool is now the preferred online marketing tool of marketers aroun

SEMrush  is the ultimate SEO tool that helps you gain deeper insight into your competition, identifies your top organic keywords as well as paid keywords, allows you to perform backlink analysis, and much more .

In this article,  99signals  looked at 6 ways to use  SEMrush  to instantly improve your site’s SEO and crush your competition.

6 ways to use SEMrush to boost your SEO

1. Identify your competitors

One of the key aspects of SEO is identifying the competitors in your niche. No matter what industry you are in, you will have plenty of brands to compete with and learn from.

There is no better tool than  SEMrush  for mapping your competition. The only tool that comes close is  Ahrefs  .

SEMrush gives you the most accurate data about your competition so you can start working on your strategy right away.

To identify your organic competitors, simply enter your domain in the SEMrush search box and navigate to the “Top Organic Competitors” column in the summary report.

Here you will find your 5 best organic competitors. These are the domains you are competing with in Google for the same keywords. The more keywords you share with your competitor, the higher the level of competition will be.

For example, a quick search on “amazon.com” showed these top 5 organic competitors:

It was no surprise to find eBay and Walmart in Amazon’s top 5 organic competitors list in the United States.

To view more competitors, click the “Show details” button under the column. You’ll see a full list of organic competitors, along with some important SEO metrics.

Click on any of these competing areas to uncover key data for each site and improve your SEO strategy.

2. Identify the best content for your contest

SEMrush  also allows you to analyze the best content of your competitors.

Open the   Pages section   on SEMrush to generate a report on your competition’s top ranked content.

This report displays all of your competitor’s pages that rank in the top 100 Google search results.

Click on any of the posts / pages that generate a huge amount of traffic for your competition. SEMrush  will provide an additional estimate of organic search traffic, the cost of that traffic, the total number of keywords this content ranks for, and additional data on backlinks and paid keywords.

Export the list of keywords to an Excel sheet for manual review and sorting. These are all the keyword variations you should use when creating your own content. Make sure these keywords are part of your on-page SEO elements like title tags, headers, body text, alt text, URL, etc.

3. Identify your top ranked organic keywords

Yet another  SEMrush feature  which is more than useful.

Organic traffic is going to be one of the main drivers of traffic to your website. This feature allows you to review the highest ranked organic keywords for your site and helps you determine how your organic SEO strategy is executed.

Type your domain name into the   SEMrush search bar  , choose  an organic search,  and review the results. Don’t just focus on the keyword list. Pay close attention to the first four columns on the right to determine how each keyword performs in the SERPs.

  • Position
  • Volume
  • CPC
  • Circulation

This will show you how your site is performing in the search engines and whether or not you need to tweak your organic SEO strategy to focus on a different set of keywords.

4. Find new ways to monetize your website

If you’re a blogger who drives decent traffic to your site for certain topics, you’re probably always on the lookout for new ways to monetize your website.

There are several sites that are willing to pay for the traffic you generate through organic results.

As such, if you are able to identify these sites and provide them with advertising options on your website, you could earn a few extra bucks. SEMrush  makes this incredibly easy.

Here’s how to use SEMrush to find new ways to monetize your site:

  1. Go to   Organic Search->   Competitorsand enter your domain
  2. Scroll down to the   Organic Competitorstable  and select one of your competitors.
  3. Look at the   Ads Keywordscolumn   . For this example, let’s choose moz.com because it contains 3.5,000 ad keywords
  4. Next, click on the   Common Keywordsmetric   next to Moz
  5. You will be taken to a  Domain vs Domaincomparison  report  . Set the filters so that you return the keywords you rank for organically and your competitor is bidding on paid search:

 As you can see, the first result is for “SEO tools”.

This indicates that if Moz is currently ranked # 1 organically in the SERPs, Backlinko is willing to bid for the phrase in order to rank # 1 in paid search results.

So, in order to take full advantage of this feature, contact some of the companies that bid on the terms you rank for and see if they are interested in placing ads on your site. Negotiate ad fees and start monetizing organic traffic to your site.

5. See the breakdown of your competitors

We already know how   SEMrush   helps us identify our main competitors. You can go further by looking at the breakdown of your competition.

Why is this important? Because when you do a competitor research on SEMrush, it produces a report that has hundreds or even thousands of organic competitors.

Therefore, it is important to first consider your top 5 or 10 competitors and look at their strategies individually.

The Organic Competitors report is filtered by:

  • Domain
  • Competition level
  • Common Keywords
  • SE Keywords
  • SE traffic
  • SE traffic price
  • Ads Keywords

With a detailed report from   SEMrush  , you’ll gain a better understanding of what your competition is doing, how you stack up, and what you can do to improve your SERP ranking.

6. Find high quality link building opportunities

You can use  SEMrush to  not only examine your backlinks, but your competitors’ backlinks as well.

Analysis of backlinks on SEMrush reveals the following data:

  • Total number of backlinks
  • Follow / not follow backlinks
  • Referring domains
  • TLD distribution (Top level distribution)
  • TLD Authority (.com, .net, .edu, .gov, etc.)
  • Referral domains by country

This feature gives you a better understanding of your competitor’s link profile and highlights new sources you can tap into to build new backlinks and referral traffic.

Once you have looked at your competitor’s link profile,   use these   link building techniques to build new backlinks for your site.

 

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Best Resources for Teachers Using PDFs

With technology more and more present in our classrooms, it makes no sense to punish those who use it.

Rather than subjecting a student to ridicule and humiliation for using their iPhone in class, most teachers are now incorporating technology into their curriculum.

At Soda PDF, we believe this is a step in the right direction.

We would like to present some key resources that can be used by teachers and educators. Here are some tips that revolve around using PDFs in the classroom.

TeacherVision.com – eBooks in PDF

This site has a section on digital books. Soda PDF can be used to display these books in PDF format which each student can access from any device or computer they wish to use.

With PDFs, you have the ability to share useful information without risking anything being tampered with. This is particularly useful when dealing with a younger generation.

Edtechteacher.org – Publishing Tools

Are any of your students showing an interest in writing?

Do you think some have the potential to be published? Through this website and the PDFs, you can download your students’ work without fear of plagiarism or theft.

And with SODA PDF, you can convert Word to PDF for free and easily! You can also compress, edit and split your files using this tool.

Educatorstechnology.com – PDF Tools

One of the many ways to embrace technology in the classroom is to stay on top of the latest innovations.

Educators Technology provides a perfect range of guides on how to use PDFs in education.

By using these guides in conjunction with Soda PDF, you will be sure to always maintain the attention of your students.

Edutopia.org – Tips and tricks for teaching

Not only does it offer tips and tricks to help you on a daily basis, it also offers solutions to almost all common classroom problems.

Use the Soda PDF browser add-on to view a PDF with interesting tips on how to remember your students’ names.

Bitstripforschools.com – Educational Bitstrips

Do you remember the bitstrips?

These fun little comics can encourage your students’ creativity and help them learn at the same time. Edutainment is a term coined by the Walt Disney Company in the late 1940s to promote both educational and entertaining content.

Even though bitstrips has unfortunately closed its site (sigh), teachers can still access a downloadable activity book (yep!), But you have to hurry because who knows how long it will be available!

By using Soda PDF, you can view and share these creations without worrying about another student changing the content.

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The Definitive Guide to Content Marketing

See our definitive guide here.

Content of the article:

What is content marketing?

Why invest in content marketing?

Build a content marketing strategy

How to write high ranking content

Should you hire a content marketing agency?

Content Marketing Statistics

Content marketing mistakes to avoid

Conclusion

From small businesses to startups to large corporations, everyone is starting to realize how powerful content marketing can be.

Today we take a look at what content marketing is, how to build a content marketing strategy, and why it’s worth investing. Because it is.

From mistakes to avoid to creating high-quality content, here is our definitive guide to content marketing.

What is content marketing?

Content marketing is all about creating and sharing content that your customers and audience find useful.

Content marketing comes in all kinds of formats. It includes videos, blog posts, infographics, case studies, and podcasts. It also involves closed content, such as eBooks, white papers, email courses, and webinars.

This is any type of content created specifically to provide value to your audience.

And while it’s not about trying to sell your products or services, it’s a way to build your brand and generate sales.

The more your customers appreciate your content, the more loyal they will be to your brand. This loyalty, in turn, will increase your website traffic and ultimately lead to more sales.

There is also an additional benefit:

Strong content marketing efforts build credibility for your brand. By posting shareable articles on your niche, you will build a reputation as an expert in your industry.

Why invest in content marketing?

Hiring content marketers is a smart investment.

Why?

Because it’s one more way to interact with your customers, drive traffic to your site, and provide your audience with valuable information.

All businesses can benefit from a strong content strategy. Here are some of the top reasons why you should invest in content marketing:

Rank higher in Google search results

Boost your sales and boost your ROI

Control the conversation about your brand, products and services

Develop brand awareness

Develop your follow-up on social networks

Increase the visibility of your product pages

Not as boring as traditional ads

But let’s be very clear about one thing: There is no point in investing in content marketing campaigns unless you see a return on your investment. So it’s important to make sure you’re creating and sharing the right types of content.

After all, the end goal is to drive sales!

And one way to boost those sales is to have a blog.

Blogs help your site rank higher in Google search results. This can increase the visib

 

ility of your home page, the blog pages themselves, and your product pages.

Here’s a simplified overview of how it works:

 

 

When you write a valuable blog post, other sites can access it in their own blogs and articles to provide more information to their readers. The more sites that link to your article, the more authoritative that article will be.

And Google loves authority. In fact, he rewards him.

 

The more websites that link to your article, the higher it will rank when users search for that topic.

When many other domains refer to your site, Google takes your page more seriously. If 300 other people come to your site, Google assumes you must have some useful information there.

Once readers are on your site, they are more likely to click on your product pages.

Content marketing and SEO go hand in hand, and investing in SEO is one of the best ways to drive traffic to your site.

The only way to rank well on Google and other search engines is to have strong SEO practices in place. And when your content is SEO driven, exponential growth becomes possible.

Build a content marketing strategy

Digital marketing isn’t just about posting blog posts. To be truly successful, you will need to have a content marketing strategy in place.

Here are three things to keep in mind when developing your strategy:

Produce viral content

Viral content attracts viewers who are looking for topics related to your business.

For example:

A mattress store might write a viral article explaining why it is important to have good sleep habits. A skin care company can produce content on the harmful effects of UV rays.

A fitness brand may have recipes or nutritional content designed to help you eat clean, healthy diets.

It starts with a search for keywords related to your business. Once you know what kind of information potential customers are looking for, you can create content that provides that information.

Create thought leadership content

The purpose of thought leadership content is to make you an authority in your industry or niche.

This type of content can include how-to guides, predictions of where your industry is going, or a breakdown of an in-depth concept that only people in your industry understand.

Convert leads into customers with sales content

Landing pages (Landing page or no capture page), for example, won’t necessarily spark new interest in your site, but they will help you sell to people who are already interested in your products or services.

At YoomWeb, we develop content marketing strategies every day.

We do this by:

Analyze the main keyword opportunities to target based on search volume, competition and search intent

Creation and promotion of viral content and thought leadership content

Set up conversion touchpoints to help you stay in touch with people who visit your site

Collect data to find out which marketing channels are the most effective

With our strategy in place, clients have experienced incredible and exponential growth.

 

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First of all, what is strategic marketing?

It is sometimes dismissed as only relevant for large companies.

Simply put, strategic marketing is what is done by companies that have a clear and documented marketing strategy, which guides all activities.

It is long term in nature and is the foundation upon which all marketing decisions are made

A marketing strategy will have very clear goals and targets that it tries to achieve, but ultimately it is about creating a sustainable competitive advantage that will allow profitable future growth for the business.

 

Your complete guide to building a strategic marketing plan for 2022 suggested by Iinter-growth.co :.

 

Contents

Build a strategic marketing plan for 2022.

1:How to build your 2022 marketing strategy

The 6 questions to ask yourself when developing a strategic marketing plan

  1. How much did your business grow in the last year?
  2. Which marketing channels generated the most value last year?
  3. What is your growth schedule?
  4. How has your competitive landscape changed?
  5. Is your market saturated?
  6. What were customer reviews like over the past year?

How Marketing and Sales Interact to Generate Revenue

Review 2021 marketing spend. 7

Identify the cost per hour of marketing activities. 7

Identify the total costs of marketing expenses

Build your marketing goals

General suggestions for your 2022 marketing efforts

  1. Focus on PPC and SEO if you are looking for customer acquisition
  2. Spend money on social media if you’re looking to improve your brand
  3. Spend money on brand awareness
  4. Startups: Growth Hacking has its place, but there is more to marketing

How to build your 2022 marketing strategy

With the end of 2021, it’s time to start thinking about how we should be spending our marketing dollars in 2022.

 

That’s right: it’s time to start thinking about your 2022 marketing plan.

I know, that’s a lot to think about. Luckily, we’re here to share some tips.

We’ve helped hundreds of businesses assess their marketing performance and develop their annual marketing strategies.

Today we are going to talk about how to create the right marketing strategy to help your business succeed in 2022.

It would be foolish to write a comprehensive article designed to give every business the exact formula for setting their marketing budget. Every business is unique.

There are far too many variables to consider when writing a catch-all guide.

The purpose of this guide is to identify the main questions you should ask yourself when developing your marketing budget and to offer tips on how to assess these questions.

We’ll see how target growth rates, the competitive landscape, and more should inform your strategy development.

 

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Using a B2B content marketing agency: is it worth the cost?

Content Marketing is a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience, with the goal of driving profitable customer action.

This is a task that is essential for any business that hopes to thrive in today’s digital world.

Many companies rely on their internal team, others hire agencies specializing in content marketing. Thinking of hiring a content marketing agency to help you market your B2B business?

 Here’s why it may (or may not) be a good investment for your business.

Contents

If you are looking to grow your brand and grow your business, you will need to have a strategic content plan in place.

What if you don’t have good marketers on your team? What if you don’t have the time to review and hire writers and marketers yourself?

Some companies that sell direct to consumers think all they need are smart social media posts and PPC ads. They are wrong. No matter what you’re selling or who you’re selling it to, you need a solid content marketing plan.

And it’s even more important for B2B businesses who want to be taken seriously in the eyes of other businesses.

Teacher presenting investment strategy and benefits to become a successful business investor

Here’s why:

1. What does a content marketing agency do?

Let’s start by explaining a little bit about what a content marketing agency does.

First, their focus on content creation. Depending on your needs and marketing strategy, this can include everything  from blogging  and whitepaper writing to creating infographics and scripting for webinars and podcasts.

But before they write any content, they do a lot of research, a lot of strategies, and a lot of organization. Once the content is created, they publish and promote it to drive traffic to your site and ultimately increase sales.

Some content marketing agencies are great at blogging, while others are great at generating videos and graphics. Just keep in mind that not all agencies are  experienced B2B content marketing agencies  .

B2B businesses should hire an agency that understands B2B marketing as much as it understands D2C marketing.

2. Why is content marketing so important?

Having a content marketing strategy is essential, regardless of your brand, business, products you sell or services you provide.

Strong content is the key  to brand marketing  and lead generation to attract qualified leads who convert into customers.

But there is much more than that …

With a solid content marketing strategy, you can:

  •       Position yourself as a subject matter expert in your field
  •       Become a thought leader in your industry
  •       Create opportunities to educate your customers about your brand
  •       Demonstrate the value you provide to other businesses

A marketing plan focused on amazing content will drive traffic to your site, generate customer interest, and increase revenue and sales.

3. How to choose a content marketing agency?

When you hire a content marketing agency , you are actually hiring an entire content marketing team.

And while you can’t control every team member, you can get a better idea of ​​an agency’s marketing efforts and capabilities by asking a few key questions.

Here are some of the key steps in selecting a B2B content marketing agency:

 Check their reviews online

The first step is to check their online reviews and testimonials from their customers.

Sites like Google My Business, Facebook, and Yelp are great places to start and can give you a quick overview of how other clients and clients are ranking and rating an agency.

It goes without saying that you should hire an agency with as many 5 star reviews as possible, but you should also take the time to read some of their 1 and 3 star reviews (if they have any).

It’s a good way to get a glimpse of their capabilities.

Ask how they lead SEO

Any agency worth its salt should be able to explain to you in detail how they do SEO.

They should be fully aware of the importance of  backlink building , know how to  research keywords and topics correctly  , and help build your content strategy from scratch.

Learn about their process and ask to see examples or case studies of results they have provided to other clients.

Discuss expectations

Building a solid content marketing strategy that drives results won’t happen overnight.

 

If an agency offers you less than three to six months, you may be disappointed with the results.

Additionally, discuss how you can track the progress of your content deliverables.

The more you want to be involved in the process, the more important it becomes. An agency should be able to provide you with an editorial calendar outlining topics and deadlines for upcoming publications.

Ask how they report the results

One thing that big content agencies are good at is tracking and reporting results

While increasing sales may be your only measure of success, it’s just as important to understand how, where, and if your content is performing.

How much time are you willing to sacrifice with the content agency?

Some clients want to be fully involved in content creation, while others prefer to take a step back and let the agency take care of everything.

When checking out an agency, make sure you understand how much they expect or want you to be involved.

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Why am I having my Facebook account hacked?

Several people say they are victims of the hack on Facebook and that their accounts are hacked. Many people see posts on their walls that don’t belong to them.

It should be noted that the security on Facebook is not so trivial allowing anyone to hack into the accounts of others. Facebook is not that stupid as a system. The majority of cases are related to the ignorance of people and the misuse of Facebook and its applications.

If your Facebook account is hacked, there are three reasons:

– You have disclosed your password to your friends or relatives. And that’s not hacking, you just weren’t careful. So you just have to change your password and don’t give it to anyone this time :). Secure your account with your phone number is the best way to protect your account. So no one can access your account or change the password without having to enter a code that you receive via your phone.

– Someone has tried combinations of passwords and found the correct one because your password is not strong. It contains your surname, first name, first name of your children and their dates of birth. So easy to become.

– 95% of cases is that you install applications and indirectly give them the right to use your account without knowing it. When you click authorize, you give the right to this application to act on your behalf. We must be careful, the applications we install on Facebook do not necessarily belong to Facebook. When you get an invitation to use an app, think about it a thousand times before you install and authorize it. The application becomes part owner of the account and can publish anything it wants on your wall, including advertisements, nudities …  

In summary, the majority of cases related to the takeover of our account are related to our ignorance while using Facebook and not related to the security of Facebook itself.  

Tips to avoid having your Facebook account hacked:

      Choose a strong password: contains lower case letters, upper case letters, numbers and special characters. Do not use words that can identify you such as your name, your date of birth or even data on your children.

 

       Clean up your applications. Remove any apps you don’t recognize or use. 

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Build a strategic marketing plan for 2022

trategic marketing, or  marketing strategy  , is a term you may hear a lot, but perhaps not quite fully understand. It is sometimes dismissed as only relevant for large companies. But, in reality, strategic marketing thinking should underpin every  marketing activity  undertaken by an SME.

First of all, what is strategic marketing?

Simply put, strategic marketing is what is done by companies that have a clear and documented marketing strategy, which guides all activities. It is long term in nature and is the foundation upon which all marketing decisions are made.

A marketing strategy will have  very  clear goals  and targets   that it tries to achieve, but ultimately it is about creating a sustainable competitive advantage that will allow profitable future growth for the business.

Your complete guide to build a strategic marketing plan for 2022 suggested Iinter-growth.co: . Contents

How to build your 2022 marketing strategy

With the end of 2021, it’s time to start thinking about how we should be spending our marketing dollars in 2022.

That’s right:  it’s time to start thinking about your 2022 marketing plan.

I know, that’s a lot to think about. Luckily, we’re here to share some tips.

We’ve helped hundreds of businesses assess their marketing performance and develop their annual marketing strategies. Today we’re going to talk about how to create the right marketing strategy to help your business succeed in 2022.

It would be foolish to write a comprehensive article designed to give every business the exact formula for setting their marketing budget. Every business is unique. There are far too many variables to consider when writing a catch-all guide.

The purpose of this guide is to identify the main questions you should ask yourself when developing your marketing budget and to offer tips on how to assess these questions.

We’ll see how target growth rates, the competitive landscape, and more should inform your strategy development.

Contents:

  • The 6 questions to ask yourself (when developing a marketing plan)
  • How Marketing and Sales Interact to Generate Revenue
  • Review 2021 Marketing Spend
  • General suggestions for your 2022 marketing efforts

The 6 questions to ask yourself when developing a strategic marketing plan

1. How much did your business grow in the last year?

Would you be happy to see similar growth metrics this coming year?

If so, consider how much your 2021 marketing strategy needs to change. Minimal movement in the competitive landscape could mean that copying your marketing plan from last year will get you 80% of it.

2. Which marketing channels generated the most value last year?

We recommend that you divide the value of each marketing channel into two categories: Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL).

Both channels are essential for long-term growth.

MQL-centric efforts (educational blog content, speaking engagements, etc.) will fill your pipeline and drive long-term growth.

Each company will define them differently. Here’s a breakdown of how our team distinguishes these two:

Qualified Marketing Prospects

MQLs are those who express an interest in knowing more about our services, either by submitting a contact form on our website or by scheduling a call through our chat widget.

Qualified leads for sales

SQL are tracks that have proven their worth in BANT (budget, authority, need and timing).

  • Find more value in working with us than they need to invest in working with us
  • Is ready to commit to working with us over the next 1-2 months
  • Has the power in his company to decide to work with us
  • Has the budget to invest in a partnership with us.

We recommend that you identify the main SQL and MQL drivers of 2020 and 2021. Focus your marketing budget on these two channels first.

3. What is your growth schedule?

Do you need to see 10% growth every month to keep your job?

Pay-per-click or PPC advertising (Google Ads, LinkedIn Ads, Facebook Ads, etc.) is a better investment in the short term if you need consistent growth. Within months, you will have a solid understanding of cost per customer acquisition (CPA) and be able to increase expenses accordingly to meet growth goals.

For example, you may find that your CPA with Google Ads is $ 500. Knowing this, you can easily assume that investing $ 5,000 will earn ten clients.

A company investing in SEO vs. PPC might expect to see a return on investment curve similar to this:

However, SEO results are less predictable on a daily basis. Most SEO efforts take 3-6 months to see the pull – which can be hard to explain to a boss in the short term.

 

 

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